With so many advertising options out there, it can be hard to know which one is the best for your business. Facebook and YouTube are two of the most popular social media networks on the internet, but with a local company it might be better to use Youtube Ads than Facebook ads. In this article we will compare Youtube ads vs Facebook ads, and show you why youtube might be a more effective way for your small business to advertise their products or services.
With over one billion unique monthly visitors viewing an average of 59 minutes each day (over half of all time spent online), any advertiser would want exposure on this site because there’s such high traffic volume!
For small businesses that lack the funds for TV commercials Youtube Ads are a cost effective alternative.
For example, you can purchase youtube ads for as little as $0.02 per view and the average ad is shown to 25% of people who see it!
You’ll also be able to determine how many impressions your Ads will get through advanced targeting options based on age, gender, location and interests that are specific to viewer demographics so there’s no need to worry about wasting money by paying for views from audiences outside of your target demographic.
The best part? Youtube videos are typically watched with sound off or muted which means they’re much less intrusive than TV commercials when trying to watch content without being interrupted by an advertisement every few minutes.
In addition, Youtube Ads display well on all screens, especially mobile devices which means you can make sure your ads are reaching a wide audience no matter what device they’re using to watch youtube videos.
Whereas Facebook requires much more demographic information in order to target specific audiences and it’s not as easy for small businesses to set up an ad account without spending money on Facebook Ads Manager tools that will “guess” at the demographics of their customers- this is how companies like Cambridge Analytica found out our innermost secrets!
Accordingly, most people use Facebook mostly on their computers while Youtube viewers engage with content primarily via mobile devices and desktop.
This makes YouTube Ads better suited for video watching experiences where many advertisers would have trouble building awareness among consumers.
As for actual results you can’t beat Youtube Ads. A recent study by the New York Times found that youtube ads drive more sales than Facebook Ads.
In conclusion, when trying to decide between Youtube Ads and Facebook Ads, Youtube is better for video marketers who need to increase their brand awareness and reach a wider audience base while Facebook provides targeted advertising with less effort on behalf of advertisers.
In short it is far better for any company focused on the local community to use Youtube Ads as it is more suited for video content.
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© Tiberius Ai
Hi – this is Johan Larson, co founder of Tiberius AI. If you have any questions, or want me to set up a demo account for you, just contact me below and I will take care of it!