A lead is a potential customer. Lead generation is the process of turning your website visitors into leads. It is, in fact, the most important aspect of digital marketing.
There are many lead generation methods that you can use to convert your visitors into customers, including: email marketing, pay-per-click advertising, social media ads and SEO.
In this blog post, we will discuss what lead generation in digital marketing is and how it differs from other forms of lead gen like phone or door knocking.
Can lead generation be automated? Yes, in some cases it can (especially with Tiberius AI). But even with magnificent CRM systems such as Tiberius one still requires a good healthy does of lead gen.
One example is pay-per-click campaign will automatically generate leads as long as the advertising is ongoing and there are enough visitors to your website.
Additionally, if you use social media ads that target specific keywords then these too have the potential for automating lead gen through retargeting ads or clickthrough’s to landing pages where users enter their contact information (typically by filling out a form although we have shown time and time again that SURVEYS work much better).
In many ways, the success of any company is reliant on their ability to acquire new leads. A lead is a person who has shown enough interest in your business that they would like more information about it or products from you.
Lead Generation refers to providing content for these potential customers so that by reading what we offer them they will be inspired and eventually convert into paying clients themselves!
In marketing terms, generating Leads means acquiring people’s contact info (name/email) along with their interests and needs around our product offerings through various techniques such as: search engine optimization; social media advertising campaigns; pay-per click ads; blogging activities etc.
What Is A Lead:
A lead can be anyone who has expressed their desire for your products or services. The most common way to come across a potential customer is through the internet, but you can also find them by word of mouth and phone calls too!
Digital Marketing Solutions help direct traffic to your website which improves search engine rankings as well as web referrals (which account for an astounding 93% of leads).
What is Digital Marketing:
Digital marketing is a way to use technology and social media platforms on the internet, like Facebook or Instagram.
It’s an important part of your business that can help you market products and services in new ways.
Digital marketing, or Internet marketing, can refer to advertising and publicity on the internet.
It encompasses a range of activities from emailing potential customers to enticing them with banner ads on social media platforms like Facebook. Although Youtube Ads have been outperforming FB ads by large numbers for our clients.
How To Get Started:
– Decide what kind of digital marketing is right for your business: email, social media or paid ads.
– Create a marketing website that will convert visitors into customers with lead generation forms and pages that are optimized to improve SEO rankings.
– Choose the best channels for promoting your products – like Facebook Groups or Instagram Stories – through platforms such as Google Ads (formerly known as AdWords) or Facebook Advertising.
– Take inventory of where you already have some form of web presence by listing out all the places you advertise on currently along with how much it costs per month.
This can be done in an excel spreadsheet, but other options include using apps like Active Campaign or Tiberius AI to keep track more easily.
Bottom-line: Lead Generation is oxygen for businesses, small or large.
Why Tiberius AI? Because We Help Business Owners Conquer Their Market Share With Our All-In-One Sales & Marketing Platform. Try Our 14 Day Free Trial And See The Difference Artificial Intelligence Makes…
© Tiberius AI
© Tiberius AI
Hi – this is Johan Larson, co founder of Tiberius AI. If you have any questions, or want me to set up a demo account for you, just contact me below and I will take care of it!