Without good content, your site will never rank well in search engines and it will be difficult to keep readers on your page long enough to convert them into customers. Here are some tips I’ve learned as a professional copywriter that can help you create exceptional web content – so your visitors stay engaged with what you have to say!
Write for your audience, not yourself: It’s easy to get caught up in the excitement of a project and talk about things that you’re passionate about. But if you want people to listen then it’s important to consider who they are and what their needs might be before putting pen to paper (or fingers to keyboard). One of the best ways I’ve found is by reading books on my subject, so I know how others perceive it.
Use headers sparingly: Headers break content into chunks which makes them easier for visitors browsing with different devices or using mobile data plans – but too many can also become distracting. For example, use headings like “Benefits” and “Drawbacks” as much as possible instead
It sounds simple, but so many writers forget to consider their audience before drafting content. For example, a law firm will need to make their content accessible and interesting for their main audience, existing clients, but also potential clients.
Use short sentences: Writing for the web is different from writing in a book or newspaper. Short and simple sentences make it easier to read on screens, so break up long ones with lots of commas – but not too many!
Write “above the fold” content first: You may have heard this term before when reading about designing websites. Content above the fold refers to what’s visible without scrolling down; those are usually your most important pieces of information because they’re more likely to be seen.
So start by identifying all the parts that need to go at the top of every page and write them as soon as possible.
Many people find web content using search engines. Include search terms in headings and sub-headers to help people find your content.
Use keywords in headings and sub-headers: Search engines like Google, Yahoo!, Bing encourage you to use related terms when creating a web page. For example, if your post is about the benefits of blogging with WordPress, then it’s important that you include “blogging” or “WordPress” in headings and headers on various pages.
Web readers need information fast, so arrange content in an upside-down pyramid or cone.
Write the most important information at the top: Web readers are impatient, so they won’t spend time reading your content if it’s hard to find what they’re looking for.
So make sure that you write a brief introduction and then provide links or internal navigation on your pages so visitors can get directly to what interests them.
Organize text into an upside-down pyramid (or cone): When people read online, their eyes move from left to right across a line of text – but only as far as necessary before moving onto the next line.
Writing web content in this way allows readers’ eyes to focus on one section at a time without losing interest or being distracted by other parts of the page.
A short attention span requires 35 words or fewer for every sentence. Focus on using nouns and verbs.
A short attention span requires 35 words or fewer for every sentence. Focus on using nouns and verbs, rather than adjectives and adverbs.
The only folks who are going to read your content in its entirety if they can’t find what they’re looking for right away – so make sure that you write a brief introduction with links or internal navigation on your pages so visitors can get directly to what interests them quickly.
Some of the popular models to score readability are based on the length of words and sentences in a text.
Simply put, the more words per sentence and the shorter sentences are generally easier to read.
Using the active voice, specifying the subject of the sentence and using specific words, helps you write succinct sentences.
Avoid passive voice
Short sentences are easier to read
You should not use the word “I” in your writing as much as possible, unless you’re describing something personal.
Using a comma before linking words can help people understand what they’re reading and provide an easy way for readers to scan through quickly.
When using quotation marks, make sure that there is either a space after them or that you start on new lines if it’s more than one sentence long. Otherwise, the quote will flow into other text without distinction between quotes and unquoted content.
Don’t use generalities or high-level statements to describe your products; provide specific real-world examples.
Your product should be the star of your content.
Give readers an inside look at what they can expect from you — don’t just talk about yourself, show them what’s in it for them.
Showcase how a customer will benefit by using your products or services and create this “call to action” with every piece of content that you publish.
Create compelling titles so people want to learn more about your business: A Great Title Should…
Be specific (e.g., not “How To Strengthen Your Writing Skills,” but rather “Tips for Making Your Writing Stronger With These Five Simple Steps”) * Avoid being too vague (“What Are Some Tips For Improving My Writing?”
You should always try to make sure that your information is understandable to the general public. Spell out acronyms on first reference, avoid insider language, and explain complex or niche terms.
The key to a great blog post is adding the right mix of content. Your posts should be relevant, educational and entertaining. You want people to enjoy reading your articles and find them insightful or helpful.
You can use photos in your posts as long as they’re high quality with good resolution (at least 500px wide), have color depth at least 256 colors, are not blurry or pixelated, don’t contain any offensive material, and have appropriate copyright permissions.
Photos that help illustrate points you’re trying to make will go a lot farther than those without this purpose.
Some other things that can add value include quotes from notable sources like experts in their field or celebrities who support your cause.
This includes things such as using keywords in your title, headings and body content; keeping the design simple so it is easy to navigate; including links to other relevant pages on your site as well as external sites. Good content will capture visitors’ attention by being interesting and informative with a focus on making sure readers find information easily. This post has some great tips!
Research shows that a picture can be worth a thousand words. People process information visual faster than text, and can better understand a complex topic than text alone.
When it comes to content for your website, more important than the words you use is what those words mean.
It’s also a good idea not to overload readers with too much text at once. Break up large chunks of information into bite size pieces by adding images or graphics in between paragraphs. This will make the page visually appealing and help ensure that people read everything on the page before moving onto something else.
For traditional blogs, which are usually written posts formatted as an informal letter, one way to encourage visitors to stay longer is by including links near sentences so they can jump from article topic to article topic easily without having to scroll down through multiple pages.
Remember, people process information visual faster than text.
Linking internal pages within your website helps your search engine optimization. Keep links relevant and helpful.
Writing SEO Friendly Content
For the best results in search engine optimization, you’ll want to include specific keywords throughout your content.
These will be words that are related to your website and likely what someone would search for if they wanted more information about it or its products.
A call-to-action (CTA) button on your website can be used to encourage readers to take action, such as reading a blog post or downloading a report.
A call to action button can be used on your website to encourage readers to take a desired step, such as reading a blog post or downloading a report. Good content that is optimized for the web will capture potential customers’ interest and get them further into your site.
And finally, to create effective content, write concise calls-to-action with action verbs, and include a link to fulfill the action you’re asking readers to take. The more interactive your blog post is, the better.
The CTA should be in the first sentence of a paragraph or at least close to it, and it can also stand on its own as an initial heading (within a few paragraphs).
Keep in mind that readers are likely scanning rather than reading every word you’ve written.
So use short sentences with catchy phrases when possible; try to break up long blocks of text with headings and subheadings.
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Hi – this is Johan Larson, co founder of Tiberius AI. If you have any questions, or want me to set up a demo account for you, just contact me below and I will take care of it!