Overview
Tiberius’ best practice recommendation takes a comprehensive approach to local audience targeting.
The following information outlines how we can help drive traffic to your website to help you get more customers. By driving a consistent flow of fresh new visitors to your website and re-engaging your previous visitors with re-targeting we provide you a winning traffic strategy.
Campaign Scope
Tiberius’ proven and proprietary techniques produce responses fast. The specific actions for your campaign are based on a targeted strategy developed for your business and in consultation with your team. Moreover, because effective online advertising must adapt to the changing online landscape and competitive market forces, our tactics will likewise evolve to ensure sustainable results.
• Weeks 1-2: Launch
• Weeks 3-12: Tracking, Testing, and Refinement
• Weeks 12+: Ongoing Implementation, Split Testing and Continuous Improvement
Cold Traffic
We work with you to determine an accurate profile of your ideal customer. Through our vast ad network we place ads on the sites that would be of most interest to them. We market to everyone that visits those sites that are within your specified city or region. To maximize qualified clicks we split test sets of your product offers, branding, and reputation banner ads. As we gather data, we optimize your campaigns for best time-of-day promotion and ad placement.
Retargeting
Retargeting is an advertising strategy to convert those researching a product or service online into buyers. Generally, 4% of visitors convert on the first visit to a website. Retargeting focuses on re-engaging the other 96%.
With retargeting we target users that have visited your site and already had an experience with your brand. If they leave your site without taking the desired action, we show them ads as they surf around the Internet with the intent of getting them to come back and take the desired action (buy).
How does retargeting work?
A small piece of code is placed on your website header which anonymously tracks people in their browser. By placing a retargeting pixel on your website, a special cookie is placed on visitor’s browsers. When a website is visited that offers banners, it checks to see if that cookie is present and shows your ad if it is there.
Strategies For Retargeting
In addition to the general strategy of retargeting there are additional tactics that can be utilized to make a retargeting campaign even more effective.
Time On Site Retargeting: If the user stays for more than 10 seconds, then we use retargeting (better engagement rates).
Email Retargeting: If a user opens your promotional email, we pixel them and retarget them based on them being an “action taker”.
Abandon Retargeting: If a user adds an item to their cart, but does not purchase we can send a specific message to them with a “coupon code” to encourage them to complete their purchase.
Location Retargeting: Only retarget the user if they are in a specific zip code or city.
Topic Retargeting: Retargeting of a user if they visit a particular page or product on your website. This is particularly effective with E-commerce.
Engagement Retargeting: If a user takes a specific action, such as filling out a form, or purchases a product, we can retarget them with upsells, or related products.
10X Retargeting Strategy
When people come to your site only a small percentage of them are ready to buy.
For the rest of them it’s more a matter of when. For those nearly ready to buy we have only 72 hours to stay in front of those people to re-engage them for a quick purchase.
We use targeted ad messaging for the first 72 after they visit the site. For the rest we provide a series of changing ads over the next 3 months to re-engage them including offers, reputation and branding.
This 10X retargeting strategy allows us to generate response-rates 200-300% above the industry average.
