How to Boost Your Conversions and Customer Satisfaction with Multiple Options on Your Sales Funnels
Single option aversion is a psychological phenomenon that causes people to avoid making a purchase when they’re only presented with one option. It’s like trying to sell your customer a one-size-fits-all t-shirt when they come in all shapes and sizes. So, what can you do to avoid this problem and make sure your customers feel in control of their purchase?
